Easter homework

Media forms - what techniques does the extract use to engage the audience?










How is gender represented?









who does this brand appeal to?

 Justin Bibber Perfume advert

What techniques does the advert use to persuade the audience to purchase the perfume

How is gender represented?

What technique does the advert to persuade the audience to purchase the perfume?
The advert uses a wide range of techniques. One technique the advert uses is editing forms for example camera effects. The camera effects the advert uses to persuade audience to purchase the perfume as when the girl had sprayed on perfume and Justin Bibber smelt her he suddenly fell in love this is shown by making the background setting as a sky full of clouds and shows that they are flying higher and in love. This shows the audience that the perfume attracts love and will persuade them to buy the perfume and use it. The advert also contains a colourful scene full with bright colours where there a bar that shows us them by moving side to side. This shows us the main things the advert wants the audience to see, this however persuades audience to purchase the perfume.

Another technique the advert uses is sexualisation of both men and women as once the young girl sprayed the perfume on her she attracted a stunning man towards her and fell in love and was flying in the air after using this perfume. This persuades audiences to purchase the perfume as they see that the perfume is so attractive and has a good smell they want to purchase it and use it to.

Representation

Women are represented as attractive and powerful as once they have the perfume they have a lot as they are in a lot of power this also shows that ordinary girl can get celebrity's we also see an example in the advert of Justin Bibber is strongly attracted to the girl that has used the perfume. the perfum represents summer as the perfume bottle has a rose on the top of the perfume bottle

 

                                                    Four targets.. .
Aspirational grade A/B

To answer all the questions in the amount of time given
to use more use of theories and terminology
to link over the question of essay

I pledge to link back to the essay question to all the points made, I will do this by going over past papers.

What techniques does the ad use to persuade the audience to consume the Guardian?

There are many techniques used to persuade the audience to consume the Guardian. One technique they have used is the voice over as we hear “god’s voice” in the background which the turns into a new report which is shown to the consumers about a tragic of the three little pigs this persuades the audience to consume the guardian as it makes them get involved and interact with the latest news.  Also the music is very affective as it builds suspense and anchors the message towards the audience which persuades them to consume the guardian. The advert uses different techniques to make the audience consume the guardian by using a very popular fairy tale and by starting it by the police arresting the pig for living in the house. This interest the audience as this is something different from the daily news which interests the audience to get involved and find out more.

The high key lighting makes it more live and interesting and persuades audience to consume the text as they seem to be absorbed by audience. They also use a small book and turn it into a big story by involving the news as “The 3 little pigs” is a novel which everyone has come across in their life’s as which makes it funny as well as serious as the pigs have made a mistake. This persuades audience to consume the text as it involves them and wants them to find out more. The use of the black misty room creates an enigma code which links to Barthes theory as it builds up tension for the audience and wants them to research and be the consumers of the text.

There are many issues of the new technology which raises and tells about the values of the Guardian an example of this is the Facebook ad Twitter which play a big role in peoples life as that is what everyone uses to interact with the media. The advert also shows us about how the people use technology which is worldwide. We also see the black ethnicity man holding an iPad while he is speaking this links to the new technology of what is being used and how you can use it. The news is represented through other people who are watching the news and reading the newspaper. Consumers also see the writing passing my which they people who are consuming the text are replying and publishing over twitter which the consumers who are watching the advert are taking into consideration as they see other audiences which have just seen the news are being involve and leaning forward in to the media and questioning and being involved as audience are the consumers of the news world.

Another technique the advert uses is a quick shots and rapid cuts so that we don’t see everything and find out by involving in the media as we see the police is breaking into the house and arresting them the edits however build up tension and makes the matter big which therefore persuades consumers to consume the Guardian as the newspaper has the rest of the information which audience can find out by consuming it.

. The guardian brand might appeal to a upper class for example the socio economic demographics ABC1 as we see all the people using the latest technology to connect with the media as the people in the advert are using mac products. However expensive products such as iPhone, iPads etc… are usually owned by higher class.  This shows that the upper class are more important and they are the ones who are always staying in touch with the news to know what is going on amount them as they also aren’t violent.

 Whereas the working class live in the deprived areas and are more violent we see that the 2 little pig’s living room is small which reflects they live in an deprived area as they also don’t have much products in their house.

The trailer also quotes “The Guardian” while the headline of the article is being typed out which gets audience involved as they see what the latest technology is providing us the Guardian writing was in black and white which refers to the mis-en scene of the trailer an example of this is when the questions pass by on the screen which make it look like a mystery this predicts that the Guardian is informing as well as educating and causing social discussions over the internet this shows that the Guardian impacts everyone’s lives as the headlines they use allow the audience to read through and let them know what is happening and questions run through their mind. The audience also sees people consuming text and replying to it as they see people of the world are questioning the news about what is happening to the three little pigs. This has made them look into the news and find out more. This links back to the riots in the UK in 2011 as they used the latest technology to get in contact with thousands of peoples. However in the advert we see the news headline of rioting which then flashes into the scene of people rioting against the police as they think that the three little pigs shouldn't be arrested. This effects the audience as it makes them realise that other news consumers take the news very seriously and how they should be involved and know what is happening around them.

The news is represented a globally as it spreads extremely fast movements over the internet per seconds as it makes an small story huge as the news links to the latest websites which are mostly used. 

The news is represented in the advert by other people consuming and taking the news in consideration as it is very important. This allows the news to be represented positively as it involved audience.. In this trailer, the institutions have depicted “The guardian” through e-media platform. This not only connotes to the audience that “The Guardian” has been up to date with recent technology but connotes that they are trying to target a wider range of audiences. The guardian is there to inform and educate their readers online, connotes that they are also trying to target a younger audience too. the medium shot splits into different sections conveying younger people accessing “The Guardian” online. This not only connotes the popularity of lean-forward readers who are being informed and educated about these issues but the use of the logo right at the end of the trailer saying: “The Guardian, web/print/tablet/mobile” connotes how the Guardian is accessible from many new electrical devices.

Women in black trailer

The trailer uses many media forms in the trailer to make it effective. One way the trailer does this is by using low key lighting which makes it look spooky as everything is dark and we can only see the boy walking across on the train, it also has an very effective top lighting which makes the book the object to stand out. This affects the audience as they want to know what is going to happen next. The genre of the film is thriller as it has shocking parts we can also tell this by the low key lighting. The black clothing connotes death and revenge as there is something evil going on or even something wrong this affects the audience as they want to find out what is going to happen next.

The types of shots are used are mostly medium shots long shots and close ups this media form helps to make an effective trailer as the close up shots makes us see the facial expressions on the characters and their reactions towards what is happening, however the long shot allow us to see the setting for example an empty room with only objects such as dolls lying around we also see a view of the long shot where the man is staring outside watching a child disappear which shocks the audience. This makes the audience want to watch further on and know what is really happening as they are only able to see quick flashes of scenes. The diegetic sound of the voice over in the background make it sound like “Gods voice” coming from behind where the audience listen to the voice and are able to see different scenes. The editing makes the trailer more effective as the shots are at a quick pace as we see a jump cut with flashes of different scenes and then suddenly we see it fading in which makes it affective as we only get to see a small part of information.

The sound of slamming doors and crushing dolls connotes death of people as well as the toys this affects the audience as well as persuades them to watch the film as unexpected things are happening in the trailer. The trailer uses shocking moments as the guy is looking out in the deserted area and suddenly us (the audience) see someone pop out behind the guy which freaks audience out and persuades them to watch it. The over shoulder shot of someone looking at the window which has water coming down and presents the movie title we see someone’s hair flowing towards the camera this persuades the audience to watch the film as it seems to be seen that someone is looking upon them there might be a third person who is watching them.

Another technique the trailer uses in order to persuade audience is enigma codes as we see three young girls wearing white which shows that there is something connected with them and the picture. The white clothing connotes pure and angels but, we also see them dressed in black which makes it shocking. This persuades the audience to watch the film.

In conclusion, I think that the trailer is effective to persuade audience to watch the movie as they use different type of media forms in order to gather its audience. 

-       What is being done by the soundtrack/ voiceover/ dialogue?
There is a voice over in the background which makes it seems like gods voice

-       What sound and visual techniques are used to convey meaning?
the s

-       What is the significance of the mise-en-scene
What are the dominant images and iconography
What assumptions about the audience are made
How might the audience react to the text
audience might be shocked as audiences see what young teenagers are getting up too and how it is dangerous for young children to be on social networks
How does the text appeal to the audience
this text is seen as positive audience is aware of what is going around and what influence the internet has on young children’s and how this can lead to danger

-       How do you read and evaluate the text?
Who is the target audience?
This targets audience is everyone especially teenagers
To which genre/s does the text belong?
Which generic conventions is the text using?
What are the audiences’ generic expectations are they fulfilled or subverted?

Who is being represented?
Nathalie is representing young teenagers who
what is being represented?
Young teenagers who use the internet are being represented through the internet and what things they do for example random teenagers add people who they don’t know and start an online relationship with others.

-       Why is the subject being represented in this way?
the subject is being represented through a negative way as teenagers are chatting, flirting, and sending really bad pictures of themselves around which are being published on Facebook and twitter

-      
Are there any stereotypes?
are seen as bad influence to society as they are able to talk and flirt with people they don’t know and are making an online relationship

-       Is the representation fair and accurate?
the representation is fair and accurate as in the websex documentary there are many people who are being seen and talking about themselves their views and how it interest them and helps them to escape from the real world

What are the major ideologies, values and assumptions behind the text?
How are these ideas and values put across in the text?

How did the institution affect the text?
What is the institutional source of the text?
How has the text been distributed?
Who owns and controls the institution?
Is the text a public service or commercial institution?
this text is public service

Technophobes.

Technophobes is a program which is launching by BBC Three this is a show which follows the life’s of 5 people who are scared of technology

Technophobe is a documentary which is featured on BBC Three. BBC Three main target audience is 12-40 years old this is because BBC Three have different range of programs on their channel which are basically aimed at ages around 12-40. The audience is divided into socio economic classes for example this will be for the class C1 & C2 this means that the people that are able to afford technology.

The institution is when the program will be broadcasted on BBC Three. After the watershed which is after 10.30pm the program will be broadcasted as children will not be permitted to watch this program as it won’t exactly be appropriate for them.

The expected program which I expect to see on BBC Three is documentary as the codes and conventions that the program has is expository documentary as there is a voice in the background. Also observational documentary will allow the hidden cameras to find out more truthful things as no one knows and they are able to behave naturally as subjects try to get over their phobia which they are scared of.

Technophobes representation I think it’s a negative program as now there is so much technology around us which makes it unbelievable for the people who have technophobia to get over there fear for example we have mobile phones, I pad’s, computers, laptops televisions and many more