What technique does the advert to persuade the audience to purchase the perfume?
The advert uses a wide range of techniques. One technique the advert uses is editing forms for example camera effects. The camera effects the advert uses to persuade audience to purchase the perfume as when the girl had sprayed on perfume and Justin Bibber smelt her he suddenly fell in love this is shown by making the background setting as a sky full of clouds and shows that they are flying higher and in love. This shows the audience that the perfume attracts love and will persuade them to buy the perfume and use it. The advert also contains a colourful scene full with bright colours where there a bar that shows us them by moving side to side. This shows us the main things the advert wants the audience to see, this however persuades audience to purchase the perfume.

Another technique the advert uses is sexualisation of both men and women as once the young girl sprayed the perfume on her she attracted a stunning man towards her and fell in love and was flying in the air after using this perfume. This persuades audiences to purchase the perfume as they see that the perfume is so attractive and has a good smell they want to purchase it and use it to.

Representation

Women are represented as attractive and powerful as once they have the perfume they have a lot as they are in a lot of power this also shows that ordinary girl can get celebrity's we also see an example in the advert of Justin Bibber is strongly attracted to the girl that has used the perfume. the perfum represents summer as the perfume bottle has a rose on the top of the perfume bottle