Easter homework

Media forms - what techniques does the extract use to engage the audience?










How is gender represented?









who does this brand appeal to?

 Justin Bibber Perfume advert

What techniques does the advert use to persuade the audience to purchase the perfume

How is gender represented?

What technique does the advert to persuade the audience to purchase the perfume?
The advert uses a wide range of techniques. One technique the advert uses is editing forms for example camera effects. The camera effects the advert uses to persuade audience to purchase the perfume as when the girl had sprayed on perfume and Justin Bibber smelt her he suddenly fell in love this is shown by making the background setting as a sky full of clouds and shows that they are flying higher and in love. This shows the audience that the perfume attracts love and will persuade them to buy the perfume and use it. The advert also contains a colourful scene full with bright colours where there a bar that shows us them by moving side to side. This shows us the main things the advert wants the audience to see, this however persuades audience to purchase the perfume.

Another technique the advert uses is sexualisation of both men and women as once the young girl sprayed the perfume on her she attracted a stunning man towards her and fell in love and was flying in the air after using this perfume. This persuades audiences to purchase the perfume as they see that the perfume is so attractive and has a good smell they want to purchase it and use it to.

Representation

Women are represented as attractive and powerful as once they have the perfume they have a lot as they are in a lot of power this also shows that ordinary girl can get celebrity's we also see an example in the advert of Justin Bibber is strongly attracted to the girl that has used the perfume. the perfum represents summer as the perfume bottle has a rose on the top of the perfume bottle

 

                                                    Four targets.. .
Aspirational grade A/B

To answer all the questions in the amount of time given
to use more use of theories and terminology
to link over the question of essay

I pledge to link back to the essay question to all the points made, I will do this by going over past papers.

What techniques does the ad use to persuade the audience to consume the Guardian?

There are many techniques used to persuade the audience to consume the Guardian. One technique they have used is the voice over as we hear “god’s voice” in the background which the turns into a new report which is shown to the consumers about a tragic of the three little pigs this persuades the audience to consume the guardian as it makes them get involved and interact with the latest news.  Also the music is very affective as it builds suspense and anchors the message towards the audience which persuades them to consume the guardian. The advert uses different techniques to make the audience consume the guardian by using a very popular fairy tale and by starting it by the police arresting the pig for living in the house. This interest the audience as this is something different from the daily news which interests the audience to get involved and find out more.

The high key lighting makes it more live and interesting and persuades audience to consume the text as they seem to be absorbed by audience. They also use a small book and turn it into a big story by involving the news as “The 3 little pigs” is a novel which everyone has come across in their life’s as which makes it funny as well as serious as the pigs have made a mistake. This persuades audience to consume the text as it involves them and wants them to find out more. The use of the black misty room creates an enigma code which links to Barthes theory as it builds up tension for the audience and wants them to research and be the consumers of the text.

There are many issues of the new technology which raises and tells about the values of the Guardian an example of this is the Facebook ad Twitter which play a big role in peoples life as that is what everyone uses to interact with the media. The advert also shows us about how the people use technology which is worldwide. We also see the black ethnicity man holding an iPad while he is speaking this links to the new technology of what is being used and how you can use it. The news is represented through other people who are watching the news and reading the newspaper. Consumers also see the writing passing my which they people who are consuming the text are replying and publishing over twitter which the consumers who are watching the advert are taking into consideration as they see other audiences which have just seen the news are being involve and leaning forward in to the media and questioning and being involved as audience are the consumers of the news world.

Another technique the advert uses is a quick shots and rapid cuts so that we don’t see everything and find out by involving in the media as we see the police is breaking into the house and arresting them the edits however build up tension and makes the matter big which therefore persuades consumers to consume the Guardian as the newspaper has the rest of the information which audience can find out by consuming it.

. The guardian brand might appeal to a upper class for example the socio economic demographics ABC1 as we see all the people using the latest technology to connect with the media as the people in the advert are using mac products. However expensive products such as iPhone, iPads etc… are usually owned by higher class.  This shows that the upper class are more important and they are the ones who are always staying in touch with the news to know what is going on amount them as they also aren’t violent.

 Whereas the working class live in the deprived areas and are more violent we see that the 2 little pig’s living room is small which reflects they live in an deprived area as they also don’t have much products in their house.

The trailer also quotes “The Guardian” while the headline of the article is being typed out which gets audience involved as they see what the latest technology is providing us the Guardian writing was in black and white which refers to the mis-en scene of the trailer an example of this is when the questions pass by on the screen which make it look like a mystery this predicts that the Guardian is informing as well as educating and causing social discussions over the internet this shows that the Guardian impacts everyone’s lives as the headlines they use allow the audience to read through and let them know what is happening and questions run through their mind. The audience also sees people consuming text and replying to it as they see people of the world are questioning the news about what is happening to the three little pigs. This has made them look into the news and find out more. This links back to the riots in the UK in 2011 as they used the latest technology to get in contact with thousands of peoples. However in the advert we see the news headline of rioting which then flashes into the scene of people rioting against the police as they think that the three little pigs shouldn't be arrested. This effects the audience as it makes them realise that other news consumers take the news very seriously and how they should be involved and know what is happening around them.

The news is represented a globally as it spreads extremely fast movements over the internet per seconds as it makes an small story huge as the news links to the latest websites which are mostly used. 

The news is represented in the advert by other people consuming and taking the news in consideration as it is very important. This allows the news to be represented positively as it involved audience.. In this trailer, the institutions have depicted “The guardian” through e-media platform. This not only connotes to the audience that “The Guardian” has been up to date with recent technology but connotes that they are trying to target a wider range of audiences. The guardian is there to inform and educate their readers online, connotes that they are also trying to target a younger audience too. the medium shot splits into different sections conveying younger people accessing “The Guardian” online. This not only connotes the popularity of lean-forward readers who are being informed and educated about these issues but the use of the logo right at the end of the trailer saying: “The Guardian, web/print/tablet/mobile” connotes how the Guardian is accessible from many new electrical devices.

Women in black trailer

The trailer uses many media forms in the trailer to make it effective. One way the trailer does this is by using low key lighting which makes it look spooky as everything is dark and we can only see the boy walking across on the train, it also has an very effective top lighting which makes the book the object to stand out. This affects the audience as they want to know what is going to happen next. The genre of the film is thriller as it has shocking parts we can also tell this by the low key lighting. The black clothing connotes death and revenge as there is something evil going on or even something wrong this affects the audience as they want to find out what is going to happen next.

The types of shots are used are mostly medium shots long shots and close ups this media form helps to make an effective trailer as the close up shots makes us see the facial expressions on the characters and their reactions towards what is happening, however the long shot allow us to see the setting for example an empty room with only objects such as dolls lying around we also see a view of the long shot where the man is staring outside watching a child disappear which shocks the audience. This makes the audience want to watch further on and know what is really happening as they are only able to see quick flashes of scenes. The diegetic sound of the voice over in the background make it sound like “Gods voice” coming from behind where the audience listen to the voice and are able to see different scenes. The editing makes the trailer more effective as the shots are at a quick pace as we see a jump cut with flashes of different scenes and then suddenly we see it fading in which makes it affective as we only get to see a small part of information.

The sound of slamming doors and crushing dolls connotes death of people as well as the toys this affects the audience as well as persuades them to watch the film as unexpected things are happening in the trailer. The trailer uses shocking moments as the guy is looking out in the deserted area and suddenly us (the audience) see someone pop out behind the guy which freaks audience out and persuades them to watch it. The over shoulder shot of someone looking at the window which has water coming down and presents the movie title we see someone’s hair flowing towards the camera this persuades the audience to watch the film as it seems to be seen that someone is looking upon them there might be a third person who is watching them.

Another technique the trailer uses in order to persuade audience is enigma codes as we see three young girls wearing white which shows that there is something connected with them and the picture. The white clothing connotes pure and angels but, we also see them dressed in black which makes it shocking. This persuades the audience to watch the film.

In conclusion, I think that the trailer is effective to persuade audience to watch the movie as they use different type of media forms in order to gather its audience. 

-       What is being done by the soundtrack/ voiceover/ dialogue?
There is a voice over in the background which makes it seems like gods voice

-       What sound and visual techniques are used to convey meaning?
the s

-       What is the significance of the mise-en-scene
What are the dominant images and iconography
What assumptions about the audience are made
How might the audience react to the text
audience might be shocked as audiences see what young teenagers are getting up too and how it is dangerous for young children to be on social networks
How does the text appeal to the audience
this text is seen as positive audience is aware of what is going around and what influence the internet has on young children’s and how this can lead to danger

-       How do you read and evaluate the text?
Who is the target audience?
This targets audience is everyone especially teenagers
To which genre/s does the text belong?
Which generic conventions is the text using?
What are the audiences’ generic expectations are they fulfilled or subverted?

Who is being represented?
Nathalie is representing young teenagers who
what is being represented?
Young teenagers who use the internet are being represented through the internet and what things they do for example random teenagers add people who they don’t know and start an online relationship with others.

-       Why is the subject being represented in this way?
the subject is being represented through a negative way as teenagers are chatting, flirting, and sending really bad pictures of themselves around which are being published on Facebook and twitter

-      
Are there any stereotypes?
are seen as bad influence to society as they are able to talk and flirt with people they don’t know and are making an online relationship

-       Is the representation fair and accurate?
the representation is fair and accurate as in the websex documentary there are many people who are being seen and talking about themselves their views and how it interest them and helps them to escape from the real world

What are the major ideologies, values and assumptions behind the text?
How are these ideas and values put across in the text?

How did the institution affect the text?
What is the institutional source of the text?
How has the text been distributed?
Who owns and controls the institution?
Is the text a public service or commercial institution?
this text is public service

Technophobes.

Technophobes is a program which is launching by BBC Three this is a show which follows the life’s of 5 people who are scared of technology

Technophobe is a documentary which is featured on BBC Three. BBC Three main target audience is 12-40 years old this is because BBC Three have different range of programs on their channel which are basically aimed at ages around 12-40. The audience is divided into socio economic classes for example this will be for the class C1 & C2 this means that the people that are able to afford technology.

The institution is when the program will be broadcasted on BBC Three. After the watershed which is after 10.30pm the program will be broadcasted as children will not be permitted to watch this program as it won’t exactly be appropriate for them.

The expected program which I expect to see on BBC Three is documentary as the codes and conventions that the program has is expository documentary as there is a voice in the background. Also observational documentary will allow the hidden cameras to find out more truthful things as no one knows and they are able to behave naturally as subjects try to get over their phobia which they are scared of.

Technophobes representation I think it’s a negative program as now there is so much technology around us which makes it unbelievable for the people who have technophobia to get over there fear for example we have mobile phones, I pad’s, computers, laptops televisions and many more

Research on different documentary

Expository documentary
Has a distracting entertainment quality of film fiction film
Poetic perspectives which disclose information about the historical world and see with ideas to seem romantic or didactic
advances arguments about the historical world
builds sense of dramatic involves need for solution to a problem


Observational documentary
Described as direct cinema
interventionist/ interactive mode
Sidesteps issues by creating two different modes that cover observational and interactive of representation
e.g. Wiseman
It allowed filmmaker to record unobtrusively what folks did when not explicitly addressing the camera.
Include representative & revealing moments
Reflexive documentary

Conventions of representation and themselves more apparent to challenge the impression of reality
makes audience aware of how other modes construct truth through documentary
It tears away veil of filmmakers illusory absence



  

Essay Question plan

Consider the reasons many products from your case study are present across a range of media products

Provide a brief outline of your case study
Discuss the advantage for producers of each media platform
Support your answer with references to examples from three media platforms

Introduction
Explain what essay is going to be about
Consider 3 Platforms
explain what they are

E-media
how it is used to present case study
Examples of product; Facebook, Twitter, YouTube
Official sites, applications
Good sides and bad sides how it’s presented
useful or not
Link back to Question answering whether its supportive or not

Print
how it is used to present case study
examples; magazines, posters, billboards
Good sides and bad sides how it’s presented
useful or not
Link back to Question answering whether its supportive or not

Moving image/broadcasting
how it is used to present case study
example; theatrical trailer, on television/radio
Good sides and bad sides how it’s presented
useful or not
Link back to Question answering whether its supportive or not

Conclusion
what you think
what platform is main 

Super 8 media cross study

            How does the industry promote film to audiences using?

·    Print media
- Broadcast media (TV/Radio/DVD)?
E-Media?

The industry promotes films to audiences in many different ways
E-media as it is presented through many social websites 
such as; Facebook which has like groups and promotes itself by blogging constantly and is hit with likes and comments by the audiences commenting their views on the film.http://www.facebook.com/pages/Super-8-Movie-Fans/115262985178323

 Twitter regularly tweets itself and buzzes information within seconds which go all over fans communicate by blogging posts.
YouTube is another way Super 8 promotes the movie as fans make their own productions and fans update/visit the so site and post their views over it

 the official of super8 fan page directs the targeted audience to a wide angled image of the front cover of the film enlarged. The official website of the movie is placed with film strips as we click on the scene we see sneak peeks of the film and making. The link also contains games where fans are able to interact and play against other fanshttp://www.super8-movie.com/
 Institutions do this so the audience are able to familiarize and recognize the low key lighted image the next time they view it. There is an application available on iPhone/ Android of Super 8 where the producers have made an app where us the audience can use the blue-ray camera on the phone to produce our own movie. The institutions provide us the camera on the phone which links to the super 8 movie as the young children in the film are creating a movie of their own for a competition. The blue-ray camera links to print media as well as broadcasting media. This application is a very powerful platform of e-media as it’s a free app and involves young fans making their own movie just like in the film the actors make a movie which is then disrupted but all the chaos around them 
Super 8 have its own online movie games which interacts children to play the games and get all the other latest products such as toys, t-shirts, magazines; this links to merchandising. 
Super 8 also has a fan pop website where fans can post their comments and communicate with other fans of Super 8 http://www.fanpop.com/spots/super-8

Broadcasting media
the trailer is one minute and thirty two seconds long includes many the enigma codes for audiences. As I was searching on YouTube I came across the cinema trailer which was shown with iron man 2 which also has the same genre as super 8 http://www.youtube.com/watch?v=vpzUCA5i6zY
the link takes us to the YouTube page and shows us the theatrical trailer of the movie which is shown at the cinema. However the trailer of Super 8 on TV is shorter as it is only 32 seconds with key scenes which leave the audience shocked as well as confused. The trailers on TV tend to be short and not take too long as they don’t want to give the storyline away. http://www.youtube.com/watch?v=D9pZmxPzC1A
The TV spot is an interview with the cruise which joins Abram and talks about the movie Super and their experiences throughout the movie. He also recommends it to the audiences as it is a family film to watch. http://www.youtube.com/watch?v=7Sh4PtZaNfg
below the interview fans have left their views by post of what they think of the movie before it was released and premiered in cinemas.
There is also a TV trailer of the Spot talk show with David Letterman a talk they had with one of the young actors Kyle Chandler on the show Joes father he talks about the journey of the film and how the comedy excites the movie and makes it more successful along with seriousness they have during the film as it is a movie mixture of the past.

 http://www.youtube.com/watch?v=sTODKKQ9bq0

Another way of broadcasting the movie is through movie awards on MTV there was a red carpet scene of the actors such as Ryan Lee explained his familiarity of the movie and mentioned how fans tweeted about the awards on MTV which are taking place. We see an interview taking place with the MTV media talking with the actors. 
http://www.youtube.com/watch?v=q4T4TeJldsA

Print 
A very important platform is print which is not really successful over the past few years but they are very useful as they help to spread the word of the film as print images are seen in many different places such as magazine which contained the review of the movie by media and fans http://superstarmagazine.com/film/review-super-8.html -> this site has reviews of fans point of view and talks about the success of the movie which Spielberg has achieved from this film as Spielberg does use young children which reflect to the audiences such as children. The movie is a escapism film where children see something from the past and mysterious experiences

http://www.telegraph.co.uk/culture/film/filmreviews/8682243/Super-8-review.html

http://www.empireonline.com/news/story.asp?NID=31101
Print image can be done through merchandising for example Super 8 has a comic which you can download online to read and even buy it. http://www.super8comiccontest.com/
Posters of the film come across as print as we see posters in many different places for example buses, billboards, magazines, online posters, newspaper reviews etc..

The poster of super 8 movie is an example of print media. The poster is of two young children a boy and a girl holding hands and staring at the lights the enigma codes create suspense as the lighting is set out as dark and is a high key lighting as it seems realistic. This gives us a hint that the film is a mixture of a sci-fi movie as well as mystery. There is suspense created by looking at the poster as we don’t know who the actors are as we can’t see them. The shadows of the actors show that there is a over light which creates the effect of enigma codes.

moving image

Twilight Saga Breaking down Trailer analysis lighting

The trailer starts off with high-key lighting as it shows a beach place surrounded with greenery trees. The high-key lighting fades in to low key as the back lights produces strong contrast of the light as there is a wedding happening. The low key lighting continues as they are having a party the back lighting reflects on the couple as they are walking down. The scene then changes to a high key lighting with the use of top lighting which makes the couple look glamorize even though there is a problem happening as they are crying. This connotes that the story might be about a break up between the vampire and his wife. High-key lighting is on the road way and the car travelling gives it a realistic depth to the scene as it a dim scene. Although the shadow is created the contrast between light and dark is much less seen. The girl lying on the bed has just woken up backlight is used as it comes from behind her and shines her face as well as gives us a bright and light image.

Analyzing pictures effects lighting.

Picture number 1 is a High- key lighting of a women smoking the high-key creates a shadow as it has a side of darkness on the left and bright lighting on the right sides of smoke. This makes her look evil as she is staring right at the camera (direct mode of address). It can also be seen as mystical as the smoke is covering her hand and it’s fading her face. This is top lighting as the light is coming from over her head and reflections of light can be seen on her left cheek.

Picture 2; is a Low-key lighting as it produces a strong effect as its all dark from below. There is top lighting which makes the face look realistic. The women in the picture is staring above which also connotes mystery and suspense as we are unaware of what she is looking at

Picture 3; is of a man looking directly at the camera in a sort of anger which makes the picture look real.  The crown suggests that he is a prince or king. The lighting used is back lighting as a silhouette is created.

Picture 4: is of a man wearing a cape, he is looking up at the sky in anger. The shot is a under shot it makes the person look strong & were looking up at him as a role model

Picture 5 is of a women staring directly at the camera and smiling the lighting used is top lighting the picture uses high-key lighting as its seen more realistic and the shadow is creating the realistic part of the picture as the shadow is reflecting in the background

Picture 6 is of a couple kissing the lighting used is back lights as the source comes from behind the object and is reflecting on the couple. It is a high-key lighting as the sun if shining through the curtains and the shadow of the curtain is reflection on the couple is is also realistic. 

Picture 7 is of four men standing together their shadow is reflecting on the ground the lighting used if top lighting as the light is shining from above and their shadow is on the floor. this is a low key lighting picture as the strong contrast of lighting creates a dramatic shadow of the dark picture.

Picture 8 is of a women face but only her right side she is looking towards something and is shocked this creates suspense. The under lighting gives a bigger effect to the shadow as the shadow looks bigger it is a low key picture as it has an dramatic affect.

Picture 9 is a under shot of a man folding his hands up and staring up with his eyes closed he seems to be praying. There is back lighting and it is a high-key picture

Picture 10 is of a villain coming down the stairs it seems to be a horror Halloween movie as the Villain has something in his hand and is in the basement. back lighting has been used as the doors shadow is reflecting on the right side.

picture 11 is of a couple the picture is a low key as the contrast is strong and seems to be real the shadow at the back is coming from under lighting.

Evaluation

Vina Talwar

Super 8 Evaluation

The director of Super 8 is JJ Spielberg. He has made many movies such as 102 Dalmations which was a great success. I have also heard of his movie called The adventure of Tin Tin which is soon to be relaeased on IMAX and 3D. Spielberg uses childrean in his movie which appeal and understand other childrean which they can relate to. I think Speilberg is a big success as using childrean as the main characters as it is something we don’t get much.  The main stars in the movie are the childrean ages 14-16. Joel Courtney who plays the main role in Super 8 and is mainly the hero as he sorts everything out and puts in back into order. Riley Griffiths is 14 years old and has been acting since he was yound and also appeared in Uthah  in Shakespreans Fevistival in his hometown. Ryan Lee is familiar as he is the voice on Jack in the USO’s. Gabrial Basso a new apperance.

Super 8 is a scince fiction movie set in 1979 in a small town called Ohio. A young boy called Joe who is mourning the recent death of his mother. He hangs out with his friends for comfort and a way of escapisim from relaity which recently hit him. His best friend Charles Is creating a Zombie movie on his camera for a conteset on Zombie movies with Joe and his other friends which are helping him to complete it. They were filming there scne at the train station when they witness a horrific accident which has taken place between a car and the train. Everything at the station is wrecked. However something mysterious and monsterous esacpes from on the cars. Joe and his friends flee from the Air Force. But strage things keep happening around the town. Joe and his friends flee from the air force but only him and his friends have the clue of what is really going to happen and why.

The soundtracks were really affective as the non digitic sounds were very flashy and at parts of the films it keeps you grabbed on and your eyes wide open as many parts of the movie is quiet shocking. Most of the soundtrack was quiet heroic which continously played through the movie when the friends were finding out information in the school of what was happening and why it was taking place. The sounds also created an massive impact atmosphere as it was loud but also came through different directions which made the armoshphere more humid and firghtening.

I think the characters were really good with the acting as it seemed so real and they were really into their roled. As Joe Lamb made parts of his mother and his moments very emotinal as he was upset the fact he lost his mother through an accident. Elle Faniting decribed her life really well through her emotions as she was broken up in to piece as her father doesn’t treat her well as he gives her orders and she is really scred she also expresses the unkown love of her mother which she didn’t recive. Riley grabs on to the fact he’s very determined to wining the contest and willing to do anything to make his Zombie movie he does this by still wanting to do his movie even after the terrible situation he goes through. Kyle Chandler known as Jackson Lamb was broken up into the pices with no support after he lost his wife but also showed dertemination in order to fix everything which was happening in his city.

In Super 8 the film starts equliribrium as they start of with the friends entering a contest and wanting to make a movie. Which then is disorderd as it is distrupted with the massive explosion of the train which affects all part of the places in the city. However it is then reslutioned as back to order as the hero (Joe Lamb) puts everything in order.The genre of this film is scince fiction which therefore doesn’t really fit in to my expectations as I don’t really like fiction film as they are mostly based on air forces, explosion, past and future. But I would recommend it for children around the ages of 10 and over as it is based around their ages and it also if a movie which helps them to escape and entertains them. 

Review of year 12 video at the media award
Outside

The trailor starts of with a girl in a white shirt wrapped up tightly in her bed rolling around looking very tensed, scared and really stressed. the trailor has flashbacks of the past of what has happend to the uncomftable girl. The girl passes a few boys which call her out her name and annoy her this however connotes that something bad has taken place between her and the boys for example bullying or raped. the black and white flashbacks really gets the audience tensed and keeps them hanging on the edge of there chairs. Later on the scene changes as; the boys are all in a house watching t.v having a laugh while she stands outside the window just watching them. Suddenly everything starts going really fast as the girl dissapers and turns up behind reflecting from the mirror as he washes his face and gets up. The girl is seen as a ghost/spirit (as she is wearing a white dress which is flowing around) and is hanging around for her revenge as she suddenly occurs around the other boys and frightens them they way they scared her. Dark colors such as black and red has been used this refers back to the mis-en-scene as it makes it really threatening and violent.

www; they have edited it really and the horror genre seems to be more real as the edits such as dispering and frightening have worked really well, overall it was really good 

ebi -

Review of Year 13 

i hate Love - the music video
I really enjoyed the music video as it was clear that a girl has been heartbroken and fed up and as they words are repetitive it makes it clear whats happening. The edits have been used really well as they have used lots of animation while she is dancing around and reflects her background as it shows flashes of her past

www; the shots used had many of long shots & medium.